Pepper Lunch Celebrates First Ever World Pepper Rice Day with Buy One, Get One Free on July 3
More than 540 Locations Across the Globe Will Be Participating
LOS ANGELES, June 23, 2025 (GLOBE NEWSWIRE) -- Pepper Lunch, the Japanese-born experiential fast-casual concept unlike any other, with a cult following and more than 540 locations across 17 countries, today announced its first annual “World Pepper Rice Day” on July 3, celebrating the dish which made the company famous, Beef Pepper Rice.
To celebrate the day the company was founded more than 30 years ago, every Pepper Lunch restaurant will offer Buy One, Get One Free Beef Pepper Rice for one day only. The company’s signature dish starts with certified angus beef, fragrant rice, fresh corn, green onion, flavorful pepper spread, and cracked pepper, all served on a 500-degree skillet. Guests’ season, sauce and cook it themselves and it stays hot the entire meal.
Restaurants in the United States which are celebrating include:
- Los Angeles
- 6 West Main Street, Alhambra
- 11632 South Street #103, Artesia
- Orange County, California
- 2750 Alton Parkway, Suite 101, Irvine (Diamond Jamboree)
- 509 Spectrum Center Drive, Irvine (Irvine Spectrum)
- Las Vegas
- 4258 Spring Mountain Road, #107
- Tampa Bay, Florida
- 4699 Park Blvd, Pinellas Park
- Salt Lake City
- 13299 S. Teal Rdg. Wy, PD-J1
- Guam
- 1088 West Marine Corps Drive, Suite 137
“Beef Pepper Rice is a beloved dish which guests across the globe have come to know and crave,” said Troy Hooper, CEO of Pepper Lunch. “By establishing ‘World Pepper Rice Day,’ we’re building on the legacy which was created more than 30 years ago, honoring both the past and future with this unbeatable deal.”
Established in 1994, Pepper Lunch is one of Japan’s largest homegrown franchise restaurant brands with over 540 locations in 17 countries. Renowned for quality food served in a unique and innovative way for dining in or delivery, and with guests being able to get in, dine, and be on their way in 20 minutes for under $20, the beloved Japanese-based brand seeks experienced franchise partners to expand its proven business model and cutting-edge customer offerings across the United States.
*Dine-in only. Not valid on Jumbo Beef Pepper Rice, online ordering or 3rd Party Delivery.
About Pepper Lunch
The original fast casual Japanese D-I-Y teppan restaurant, Pepper Lunch was founded in 1994 by one of Japan’s most famous chefs and entrepreneurs who wanted to introduce affordable premium steaks with quality ingredients served on a sizzling iron plate. Deliciously irresistible, Pepper Lunch proudly offers quality, tasty, and affordable meals sourced from the finest ingredients paired with an unforgettable experience.
Contact:
Joshua Levitt
Media for Pepper Lunch
949.981.0757
media@pepperlunchrestaurants.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/eff918a3-6da3-4414-abaa-d16d1d8f4a69
Pepper Lunch Celebrates First Ever World Pepper Rice Day with Buy One, Get One Free on July 3
More than 540 Locations Across the Globe Will Be Participating
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